Why this name? First of all because the name has something adventurous to it. It seems to be taking us back to the famous Route 66.

Except from the part that immigrating to Sweden and building our own company was a great adventure for us, we think the name also fits to the products we are selling in the shop: going to the outdoors is going on an adventure.

Second reason is the location of the shop at the route 62 from Karlstad up to Norway. The name gives an indication of the location of the shop.

And third reason is because this is a name to be remembered easily.